deep dive thoughts

The Deep Dive

1. buildings, cars, everything we use was designed in a way for form and functions

2. ideo people are not experts.. But claim to be on the when they process items/ideas which they apply to consumer products.

3. the team is told a problem and the first thing they do is start to research a process for their design.

4. Give two examples of what the team members did during this phase.
             -found people that design and use shopping carts

             -found out what they knew and thought about shopping carts

             -recorded their information they found to refer back to

5. List five rules-of-thumb that ideo employees follow when they share ideas during the brainstorming phase:
                 1)One Conversation at a time.
                 2)Stay focused on the topic
                 3)Encourage wild ideas
                 4)Defer judgement
                 5)Build on other peoples ideas

6. Why should wild ideas be entertained during the brainstorming phase?
if everyone built on the wild idea, it could become a piece of real work.

7. After brainstorming was over, the team decided on only the entertaining ideas and short voted them. What phase of the design process is this called? analyze and select a solution!

8. ideo thinks that Enlightened trial and error will always be a better way of thinking things through than the ideas of one really intelligent high positioned person.

9. after ideas were fewly picked the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for? design and development

10. ideo iquireres believe that if people have a fun environmet that they can think better and be more creative.

11. best way to learn is from your mistakes!!

12. thinking ahend and striving for it is good but may need afterwards to go back a little. What phase of the design process would the critique of the four mock-ups come under? refinement

13. between the 4 teams from a onlookers perspective they didnt come to a conclusion yet. ideo people think its okay to fail a couple times in order to proceed

14. What percentage of the entire week’s time did it take to fabricate the final prototype?
1/5 of the time to finalize the prototype.

15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design? to go test it at a store.

16. Of all the things that we are surrounded by every day, what has not been placed through the design process? nature

Conclusion

1. What did you find to be the most impressive part of the team’s effort? it was cool they werent satisfied with average that they wanted the best even if it was harder

2. What advantages are there to having a design team with members that have non-engineering backgrounds? they dont keep back thoughts, they seek into anything and everything.

3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done? They thought the team wasnt being focused so the refocused them on the deep dive project.

4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement? nothing comes to mind, they might interchange different variations of things that grow but not something that probably hasnt been done before.